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商务谈判对话实例:价格拉锯战

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robert回公司呈报了dan的提案后,老板很满意对方的采购计划,但在折扣方面则希望robert能继续维持强硬的态度,尽量探出对方的底线。就在这七上八下的价格翘翘板上,双方是否能找到彼此的平衡点呢?请看他们的过招经过:

r: even with volume sales, our coats for the exec-u-ciser won't go down much.

d: just what are you proposing?

r: we could take a cut(降低)on the price. but 25% would slash our profit margin(毛利率)。we suggest a compromise——10%.

d: that's a big change from 25! 10 is beyond my negotiating limit. (pause) any other ideas?

r: i don't think i can change it right now. why don't we talk again tomorrow?

d: sure. i must talk to my office anyway. i hope we can find some common ground(共同信念)on this.

next day

d: robert, i've been instructed to reject the numbers you proposed; but we can try to come up with some thing else.

r: i hope so, dan. my instructions are to negotiate hard on this deal——but i'm trying very hard to reach some middle ground(互相妥协)。

d: i understand. we propose a structured deal(阶段式和约)。 for the first six months, we get a discount of 20%, and the next six months we get 15%.

r: dan, i can't bring those numbers back to my office——they'll turn it down flat(断然拒绝)。

d: then you'll have to think of something better, robert.

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